This is an annual programme of the MSSN UI branch. It is designed in order to take da’wah to the grassroots, most especially the rural communities that are remote from the urban centres.
The society had been to several urban communities both within and without the South western (Yoruba) states/part of the country.
This session's edition of Rural Da'wah was held at Ajibode Village, a suburb of Ibadan in Akinyele Local Government. AlhamduliLahi. The programme flagged off on Friday evening 5th of Safar, 1428AH(23rd February, 2007) and lasted till sunday morning, 7th of Safar, 1428AH(25th February, 2007).This year's program had her theme as "The Unity of the Muslim Ummah"